The EGC Group created these psychedelic beer boxes for Blue Point Brewing Company's Hoptical Illusion brews. These artistic beer boxes feature the brand's simple logo surrounded by swirling colors and abstract shapes. Among the colors are bright yellow, orange and red.
The holographic package for this beer was made using printing technology called "Cast & Cure." The style of print allows images, shapes and colors to be printed with 3D holographic film. The end effect is an eye-catching display of elements that appear to be moving. The entire box is infused with carnival-themed colors and fantasy-inspired movement.
The Hoptical Illusion IPA beers are a classic brew packaged in a technologically advanced box. The combination of a classic beer in a modern package provides consumers with a sense excitement and comfort at the same time.
Why This Trend Is Growing
- Holographic Packaging
- Disruptive innovation opportunities exist in the packaging industry by incorporating holographic technology into product designs.
- Artistic Branding
- There is an opportunity for disruptive innovation in branding by creating artistic designs that incorporate vibrant colors and abstract shapes.
- Technologically Advanced Packaging
- The beer industry can explore disruptive innovation by incorporating advanced printing technologies like Cast & Cure to create eye-catching and dynamic packaging designs.
Industries Being Reshaped
- Packaging Industry
- The packaging industry has the potential to embrace disruptive innovation by incorporating holographic technology into their packaging designs.
- Branding Industry
- Disruptive innovation opportunities exist within the branding industry by creating artistic designs that incorporate vibrant colors and abstract shapes.
- Beer Industry
- The beer industry can explore disruptive innovation by incorporating advanced printing technologies like Cast & Cure to create new and visually striking packaging designs.
