Say goodbye to McDonald's iconic fry box packaging -- for now -- because the new McDonald's World Cup App relies on new soccer packaging to perform.
In partnership with the FIFA World Cup 2014 in Brazil, McDonald's is getting rid of its golden arches on the red fry boxes and replacing them with World Cup-themed art. Starting today, the fast food company will issue the French fry boxes with 12 unique designs created by 12 international artists.
The best part of the global redesigns: they are intended to be a window into an augmented reality soccer app named 'McDonald's GOL!' The app can be downloaded upon holding a smartphone in front of the fry packaging. The box will then transform into a net on your screen that you can "kick" balls into via the app.