These matcha-infused innovations show that Japanese green tea powder has become a superfood that's not just enjoyed as a beverage -- it has made its way into other areas including desserts, skincare, cocktails and energy bars.
Associated with almost all matcha-infused innovations would be its reference to health and wellness, as evidenced by Lovely + Lively lip balm gift set, which boasts an impressive list of tea-flavored lip balms. Adding to the healthy matcha flavor, the lip balm is made from avocado oil, cocoa butter and coconut oil. Another example of matcha's versatility would be EvyJoAndCo's Lime and Matcha Body Exfoliant. This body scrub is made from organic lime, lemongrass and peppermint ingredients and is also infused with essential oils and vitamin E.
With the prevalence of matcha-inspired products straying further away from food, its is safe to say that this superfood will continue to find its way onto store shelves.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
