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Matcha Croissant Muffins

This Muffin Croissant Recipe has a Matcha Green Tea Powder Cream Filling

— April 7, 2015 — Lifestyle
This muffin croissant hybrid is not only unconventional in its makeup, but it also incorporates a special blend of green tea. The Matcha Cruffins are a combination of croissant and muffin, meaning they are not only flaky and buttery, but can also be paired with a wide variety of tastes, including matcha, fruit jam, vanilla pastry cream or chocolate.

The muffin croissant is made using croissant dough and a butter layer made with cold, unsalted European-style butter. Created by food blogger Courtney of Fork to Belly, the Matcha Cruffins take three days to bake, so only the extremely dedicated should take on this recipe. Croissants are notoriously difficult to make, so expertise in the kitchen would come in especially handy.
Trend Themes
1. Hybrid Food - The trend of blending two unrelated cuisines or dishes to create a new product like Matcha Croissant Muffins opens up opportunities for experimentation with other flavor combinations.
2. Specialty Baked Goods - Growing interest in unique baked goods like Matcha Croissant Muffins creates a market for specialty bakeries and cafes.
3. Gourmet Matcha Products - As the Matcha Croissant Muffin gains popularity, there will be an increasing demand for high quality Matcha powder, inspiring the development of new gourmet Matcha products.
Industry Implications
1. Bakery Industry - The bakery industry can capitalize on the popularity of unique recipes like Matcha Croissant Muffins.
2. Food Blogging Industry - Bloggers like Courtney of Fork to Belly can inspire a new wave of baking creativity and inspire product innovation through unique recipes.
3. Tea Industry - As Matcha Cruffins use matcha powder, it can open up new opportunities for specialty tea retailers.
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