Krispy Kreme Japan Now Makes Donuts Out of Waffles and Cream Puffs
Laura McQuarrie — June 4, 2015 — Lifestyle
References: krispykreme.jp & brandeating
If you have ever wondered what happens when you cross donuts, waffles and cream puffs, Krispy Kreme Japan can now provide you with a most satisfying answer. The two new limited offerings from the donut maker include creations called 'Waffnuts' and 'Chounuts.'
Waffnuts are a cross between a Belgian waffle and a donut that boasts a light, crispy texture in one of three flavors: Strawberry, Almond and Uji Matcha. On the other hand, the Lemon Cheese and Double Caramel Chounuts are made with a choux pastry batter, which gives them the same consistency as a cream puff or cruller.
The hybrid components of these new offerings from Krispy Kreme Japan doubles its chance of success, especially in a market where crossover donuts, desserts and food in general has become extremely popular.
Waffnuts are a cross between a Belgian waffle and a donut that boasts a light, crispy texture in one of three flavors: Strawberry, Almond and Uji Matcha. On the other hand, the Lemon Cheese and Double Caramel Chounuts are made with a choux pastry batter, which gives them the same consistency as a cream puff or cruller.
The hybrid components of these new offerings from Krispy Kreme Japan doubles its chance of success, especially in a market where crossover donuts, desserts and food in general has become extremely popular.
Trend Themes
1. Hybrid Desserts - The combination of unexpected dessert components provides an opportunity for bakeries and dessert shops to innovate and create unique treats.
2. Crossover Products - The popularity of crossover food items in Japan opens up opportunities for restaurants and food businesses to create exciting new fusion dishes.
3. Creative Flavors - The use of non-traditional dessert flavors such as matcha and lemon cheese creates opportunities for flavor experimentation and differentiation.
Industry Implications
1. Bakery - Bakeries can incorporate hybrid dessert trends to offer unique pastries and attract customers in a competitive market.
2. Food Service - Restaurants and cafes can create new crossover food items and hybrid desserts to appeal to adventurous diners and stand out in the market.
3. Food Retail - Food retailers can develop and market innovative and creative dessert products using non-traditional flavors and hybrid combinations.
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