Johnnie Walker Whisky has created a unique experience for its customers that is not only innovative, but also incredibly informative. By partnering up with Norwegian printed electronics firm Thinfilm, drinks giant Diageo has managed to bring smart technology to the alcohol industry to ensure that counterfeiting is addressed in a more active manner. This is achieved by confirming the age authenticity of connected Johnnie Walker Whisky bottles.
Beyond that, by being connected to the cloud, these Johnnie Walker Whisky bottles bring another marketing tool to the company. The brand will be able to communicate more directly with its customers to enhance their experience and presence in general. This is achieved through OpenSense NFC tags that include special sensors capable of connecting with smartphones.