Del Campo Saatchi & Saatchi have developed an innovative 'Message in a Bottle' Campaign for Argentinian beer company Andes.
Users scan the QR code available on each bottle in order to record a short message, which is then assigned to that specific bottle. The intended recipient of the bottle then scans the same code, and the video recorded earlier will begin to play on their smartphone.
The innovative publicity stunt is being advertised in a series of commercials which comically convey the message that "it's easier to say it with Andes," whether the news is that you've been stealing your neighbors Wi-Fi or that you've been sleeping with your son's best friend for six years.
Why This Trend Is Growing
- Interactive QR Codes
- Opportunity to create engaging and interactive marketing campaigns by utilizing QR codes to connect with consumers.
- Personalized Messaging
- Opportunity to deliver personalized messages to consumers by attaching videos to individual bottles using QR codes.
- Innovative Publicity Stunts
- Opportunity to capture consumer attention through creative and memorable publicity stunts, like the 'Message in a Bottle' campaign.
Industries Being Reshaped
- Beverage Industry
- Disruptive innovation opportunity for beverage companies to enhance brand engagement and create unique experiences for consumers.
- Marketing and Advertising Industry
- Opportunity for marketing and advertising agencies to devise and execute interactive campaigns that incorporate personalized messaging.
- Technology Industry
- Opportunity for tech companies to develop QR code scanning technology and applications that enable seamless video playback from QR codes.
