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25 Branded Beverage Events

From Charitable Beer Fundraisers to Mobile Champagne Bars

— November 16, 2015 — Marketing
These branded beverage events range from beer fundraisers to mobile champagne pop-ups that let visitors experience upscale food and beverage pairings, curated by renowned mixologists and chefs. In addition to interactive ads and social media marketing campaigns, beverage brands are banking on memorable experiences as a way to sell more products.

Appealing to millennial audiences, these branded beverage events include yoga workout sessions that are hosted by iconic beer brand Bud Light as well as whimsical croquet competitions like Pimm's #CrazyCroquet Course -- a pop-up that impressed travelers at London's Heathrow airport.

Strengthening consumer and brand relationships, these experiential events promote new products while simultaneously teaching participants about branded partnerships along with company philosophies and values.
6
Score
Popularity
Activity
Freshness
25
Holiday Wine Festivals
Holiday Wine Festivals
This Mulled Wine Festival is the First of Its Kind in London
<
24
Sensual Liquor Livestreams
Sensual Liquor Livestreams
St Germain Uses Periscope for Mysterious Media Streaming Marketing
<
23
Movie-Themed Wine Festivals
Movie-Themed Wine Festivals
The Catalina Wine Mixer from the Step Brothers Film is a Real Event
<
22
Halloween Champagne Tastings
Halloween Champagne Tastings
Veuve Clicquot Introduces a 'Widow Series' for Halloween
<
21
Beer Fundraising Events
Beer Fundraising Events
Grapevine Craft Brewery Gives Back to Local Charity Grace
<
20
Charitable Beer Fundraisers
Charitable Beer Fundraisers
This Craft Beer Event Raised Money for Not-for-Profit Autism Speaks
<
19
Competing Barkeep Events
Competing Barkeep Events
This Long-Term Toronto-Based Cocktail Competition Showcases Local Bars
<
18
Branded Yoga Events
Branded Yoga Events
Bud Light Hosted a Celebrity Yoga Class with Drew and Nick of 98 Degrees
<
17
Spirited Scavenger Hunts
Spirited Scavenger Hunts
Goose Island Beer Co.'s Wild Goose Chase is a City-Wide Search for Prizes
<
16
Lavish Vodka Soirées
Lavish Vodka Soirées
The Grey Goose Summer Soirée Celebrates Vodka Cocktails in Style
<
15
Tropical Booze-Branded Eateries
Tropical Booze-Branded Eateries
The 'Bacardi Paladar' is a Pop-Up Cuban Eatery & Rum Bar
<
14
Beer Gaming Festivals
Beer Gaming Festivals
This Indian Entertainment Venue Will Host a Beer Gaming Competition
<
13
Circus-Themed Beer Festivals
Circus-Themed Beer Festivals
This Whimsical Event Combines Cider, Live Music and Circus Acts
<
12
Energy-Measuring Clubs
Energy-Measuring Clubs
Absolut's 'Electrik House' Will Use Biometric Bracelets to Track Energy
<
11
Colorful Champagne Parties
Colorful Champagne Parties
The Exclusive Toronto-Based 'Yelloweek' Event Honors Veuve Clicquot
<
10
Fruit Currency Bars
Fruit Currency Bars
The 'Orange Amnesty' Pop-Up Bar by Aperol Spritz Accepts Oranges as Payment
<
9
Colossal Beer Festivals
Colossal Beer Festivals
Toronto's Festival of Beer Includes Culinary Delights & Good Tunes
<
8
Beer-Branded Fashion Shops
Beer-Branded Fashion Shops
Heineken's Fashion Pop-Up Shop Celebrates Underground Talent
<
7
Emoji Drink-Ordering Bars
Emoji Drink-Ordering Bars
The Coconut Watering Hole Has People Order a Drink with Emojis
<
6
Pouring the Perfect Pint
Pouring the Perfect Pint
The Heineken Bartender Final 2015 Serves up a Winner with Star Factor
<
5
Airport Croquet Experiences
Airport Croquet Experiences
The Pimm's #CrazyCroquet Course is Located in Heathrow's Terminal 2
<
4
Vibrant Pop-Up Vodka Bars
Vibrant Pop-Up Vodka Bars
The Ciroc 'London Riviera' Pop-Up Will Be Open for Five Months
<
3
Botanical Oasis Gin Experiences
Botanical Oasis Gin Experiences
Hendrick's Gin Held a Horticultural Pop-Up Earlier This Year
<
2
Mobile Champagne Bars
Mobile Champagne Bars
Veuve Clicquot's Pop-Up Bar Concept Offers Luxury On the Go
<
1
Shrouded Beer Brand Activations
Shrouded Beer Brand Activations
Swedish Cider Brand Kopparberg Hosted a Floral-Infused Event
<