The Grey Goose Summer Soirée Celebrates Vodka Cocktails in Style
Ady Floyd — August 28, 2015 — Art & Design
References: torontoisfashion & montreall
The Grey Goose Summer Soirée is a lavish one-day event that takes place outdoors during the warm summer months to honor the elegantly crafted, high-end spirit. Taking place in the exquisite backyard of a mansion, guests were ushered in through a blue-carpeted runway to highlight the brand's signature color.
The event kicked off with a bartending competition followed by social cocktails and live entertainment. The annual event celebrates the innovative ideas of hand- crafted cocktails. The Pour Master Competition began this year's event with the theme of carbonated vodka beverages. Bartenders and mixologists were invited to compete for the Pour Master title by creating their own signature drinks.
The event that followed the Pour Master competition was an exclusive affair featuring synchronized swimming performances, which took place in an outdoor pool. In addition, there was a pure white horse that presented beautiful photo-opportunities. The Grey Goose Summer Soirée event featured white, blue and silver decor to represent the brand's iconic insignia and embodied an air of exclusivity and elegance.
The event kicked off with a bartending competition followed by social cocktails and live entertainment. The annual event celebrates the innovative ideas of hand- crafted cocktails. The Pour Master Competition began this year's event with the theme of carbonated vodka beverages. Bartenders and mixologists were invited to compete for the Pour Master title by creating their own signature drinks.
The event that followed the Pour Master competition was an exclusive affair featuring synchronized swimming performances, which took place in an outdoor pool. In addition, there was a pure white horse that presented beautiful photo-opportunities. The Grey Goose Summer Soirée event featured white, blue and silver decor to represent the brand's iconic insignia and embodied an air of exclusivity and elegance.
Trend Themes
1. Luxury Vodka Events - Creating lavish and exclusive vodka events that showcase the brand as high-end and premium.
2. Innovative Cocktail Competitions - Organizing bartending competitions that emphasize the brand's unique and innovative handcrafted cocktails.
3. Pop-up Soirées - Hosting pop-up events that create a buzz around the brand and provide guests with an exclusive experience.
Industry Implications
1. Alcohol - High-end alcohol brands can create exclusive events to showcase their products and position themselves as premium.
2. Hospitality - Luxury hotels and restaurants can collaborate with high-end alcohol brands to create exclusive and memorable events for their guests.
3. Entertainment - Event companies can create unique and extravagant experiences that revolve around luxury alcohol brands and target premium clientele.
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