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Energy-Measuring Clubs

Absolut's 'Electrik House' Will Use Biometric Bracelets to Track Energy

— October 27, 2015 — Marketing
Vodka brand ‘Absolut’ is using information gathered through its think tank to create an incredible futuristic club experience called 'Electrik House’ in Los Angeles. The night will feature a club that has been custom-tailored to the interests of this Millennial generation of club-goers.

The brand learned that people were very nostalgic, with a desire for smaller venues that were more intimate -- similar to house parties back in the day. Everyone will wear biometric bracelets to track the energy levels of the crowd. When the crowd's communal energy reaches a certain level, other rooms will be unlocked, leading attendees to drone bartenders and a robot band. Sure to be memorable, Absolut's Electrik House will move nightlife into the future.

Similarly in London, Absolut will host a unique club experience called #ElectrikLondon, also using technology to the fullest; taking people on a 360-degree virtual reality journey. The night will include rooms wrapped in motion reactive LED screens which transform based on movements from the crowds, laser art installations and holo-gauze technology which responds to sounds.
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