Vodka brand ‘Absolut’ is using information gathered through its think tank to create an incredible futuristic club experience called 'Electrik House’ in Los Angeles. The night will feature a club that has been custom-tailored to the interests of this Millennial generation of club-goers.
The brand learned that people were very nostalgic, with a desire for smaller venues that were more intimate -- similar to house parties back in the day. Everyone will wear biometric bracelets to track the energy levels of the crowd. When the crowd's communal energy reaches a certain level, other rooms will be unlocked, leading attendees to drone bartenders and a robot band. Sure to be memorable, Absolut's Electrik House will move nightlife into the future.
Similarly in London, Absolut will host a unique club experience called #ElectrikLondon, also using technology to the fullest; taking people on a 360-degree virtual reality journey. The night will include rooms wrapped in motion reactive LED screens which transform based on movements from the crowds, laser art installations and holo-gauze technology which responds to sounds.