Situated inside London's Heathrow Airport, this playful Pimm's activation aims to revive the enthusiasm around the traditional English sport. A fun collaboration between Heathrow and Pimm's, the experience features a sped up version of the game and is boosted by the #CrazyCroquet hashtag that increases social sharing.
With plenty of 'Alice in Wonderland' references, white picket fences and bright pink flamingos, the enchanting pop-up bar is sure to leave an impression on international travelers moving through Britain's busiest airport.
The #CrazyCroquet Pimm's event will remain at Heathrow for one week and is serving up complimentary cocktails once the of-age passengers complete their 15-minute introductory session. Pimm's is currently running several unique experiences throughout England that seek to reaffirm the connection between the brand and traditional English summertime.
Key Themes Behind This Trend
- Airport Experiences
- Opportunity for airports to create unique and immersive experiences for travelers, enhancing their overall journey.
- Playful Activations
- Increasing trend of brands collaborating to create playful and interactive activations that engage customers and promote social sharing.
- Reviving Traditional Sports
- Growing interest in reviving traditional sports by adding modern twists and creating unique experiences around them.
Where This Applies
- Travel and Tourism
- Opportunity for travel and tourism industry to differentiate themselves by offering unique and memorable experiences within airports.
- Food and Beverage
- Opportunity for food and beverage industry to collaborate with brands and create immersive activations that enhance customer experiences.
- Event Management
- Increasing demand for event management companies to create and execute unique and interactive activations for brands.
