The Pimm's #CrazyCroquet Course is Located in Heathrow's Terminal 2
Rebecca Byers — July 10, 2015 — World
References: youtube & eventmagazine
Situated inside London's Heathrow Airport, this playful Pimm's activation aims to revive the enthusiasm around the traditional English sport. A fun collaboration between Heathrow and Pimm's, the experience features a sped up version of the game and is boosted by the #CrazyCroquet hashtag that increases social sharing.
With plenty of 'Alice in Wonderland' references, white picket fences and bright pink flamingos, the enchanting pop-up bar is sure to leave an impression on international travelers moving through Britain's busiest airport.
The #CrazyCroquet Pimm's event will remain at Heathrow for one week and is serving up complimentary cocktails once the of-age passengers complete their 15-minute introductory session. Pimm's is currently running several unique experiences throughout England that seek to reaffirm the connection between the brand and traditional English summertime.
With plenty of 'Alice in Wonderland' references, white picket fences and bright pink flamingos, the enchanting pop-up bar is sure to leave an impression on international travelers moving through Britain's busiest airport.
The #CrazyCroquet Pimm's event will remain at Heathrow for one week and is serving up complimentary cocktails once the of-age passengers complete their 15-minute introductory session. Pimm's is currently running several unique experiences throughout England that seek to reaffirm the connection between the brand and traditional English summertime.
Trend Themes
1. Airport Experiences - Opportunity for airports to create unique and immersive experiences for travelers, enhancing their overall journey.
2. Playful Activations - Increasing trend of brands collaborating to create playful and interactive activations that engage customers and promote social sharing.
3. Reviving Traditional Sports - Growing interest in reviving traditional sports by adding modern twists and creating unique experiences around them.
Industry Implications
1. Travel and Tourism - Opportunity for travel and tourism industry to differentiate themselves by offering unique and memorable experiences within airports.
2. Food and Beverage - Opportunity for food and beverage industry to collaborate with brands and create immersive activations that enhance customer experiences.
3. Event Management - Increasing demand for event management companies to create and execute unique and interactive activations for brands.
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