Situated inside London's Heathrow Airport, this playful Pimm's activation aims to revive the enthusiasm around the traditional English sport. A fun collaboration between Heathrow and Pimm's, the experience features a sped up version of the game and is boosted by the #CrazyCroquet hashtag that increases social sharing.
With plenty of 'Alice in Wonderland' references, white picket fences and bright pink flamingos, the enchanting pop-up bar is sure to leave an impression on international travelers moving through Britain's busiest airport.
The #CrazyCroquet Pimm's event will remain at Heathrow for one week and is serving up complimentary cocktails once the of-age passengers complete their 15-minute introductory session. Pimm's is currently running several unique experiences throughout England that seek to reaffirm the connection between the brand and traditional English summertime.