India's premier sports and entertainment center 'Smaaash' will soon host a gaming festival revolving around various beer-based games. Beer lovers are encouraged to form teams of three, after which they can sign up for a variety of competitions including Beer Pong Knockouts, Beer Chugging, Flippi Cup and Tower Stalking.
Taking place on one day, the beer gaming festival will last nine hours where winners will be crowned in each of the various events. Even those who aren't registered are welcome to join in on the festivities where vacant beer pong tables will be available, with the purchase of beer. There will also be 10 stalls selling curated selections of beer-related products. Smaaash hopes that the inaugural "Game of Beers" can become an annual event.
What's Driving This Trend
- Beer Gaming Competitions
- The combination of beer and gaming competitions presents an opportunity for entertainment venues or bars to attract a wider audience.
- Interactive Festivals
- Integrating games, food, and drinks in an interactive festival encourages social interaction among participants, promoting immersive and memorable experiences.
- Product Curation
- Creating stalls for curated beer-based products can foster a community-driven sales channel for breweries and beverage companies to showcase their offerings.
Who This Affects Most
- Entertainment Venues
- By integrating different events, such as beer gaming competitions, into their offerings, entertainment venues can attract more customers for a diverse range of experiences.
- Food and Beverage
- Food and beverage companies can leverage the trend of beer gaming festivals by curating beer-related products to create new revenue streams and increase brand visibility.
- Gaming
- Gaming companies can collaborate with bars and entertainment venues to create gaming events and also promote their games through sporting e-sports events at these festivals.
