Swedish cider brand Kopparberg recently held a floral-infused brand activation in London's Hackney Wick. The 'Urban Forest' event invited consumers to participate in the festivities by having their hair and beards embroidered with fresh flowers.
Boosted by the hashtag #Kopparbeard, the event sought to create a memorable face-to-face experience between the brand and individual millennial consumers. The month-long event featured performances by acts such as Chromeo, Miss Dynamite and Trevor Nelson. Inspired by Kopparberg's summer advertising campaign, the immersive event was designed by the brand's in-house activation team in collaboration with agency MAMA Group.
The playful summer themed event was created between the Swedish cider brand and the Braid Bar, a local salon concept dedicated to braids and flower crowns.