Many drink brands are favoring the flexibility pop-up bars allow, especially since they provide space for brands to offer novel experiences for a temporary period that wouldn't necessarily work as part of a permanent retail fixture. One brand that's truly making the most of its pop-up is Aperol Spritz. For an entire month, when people visit The Gun venue in London, they have the chance to pay for a drink with an orange.
The 'Orange Amnesty' campaign celebrates the brand's color and rewards visitors with a free sample of the Italian beverage. The refreshing pop-up also offers cocktails, beer and wine, as well as light cakes and other snacks.
Although it's a popular concept to "BYOB," this clever pop-up bar flips the idea around and has people source fresh fruit instead.