Heineken's Fashion Pop-Up Shop Celebrates Underground Talent
Laura McQuarrie — November 3, 2014 — Fashion
References: kissmiklos & psfk
As part of Heineken's Open Your City campaign, the beer brand commissioned artist Miklos Kiss to create a fashion pop-up shop for Budapest Design Week 2014 so that European designers could show off their wares.
The small structure is suspended from a ceiling of a building that's still under construction, which is perfectly in line with the brand's Open Your City campaign, since it encourages people to get out and explore new parts of their city. Rather than being plastered with Heineken logos, one of the only indicators that the booth belongs to the brand is its green walls. The shop is a smart way for the brand to appeal a young demographic of early adopters who aren't afraid to get out and experience something new.
The small structure is suspended from a ceiling of a building that's still under construction, which is perfectly in line with the brand's Open Your City campaign, since it encourages people to get out and explore new parts of their city. Rather than being plastered with Heineken logos, one of the only indicators that the booth belongs to the brand is its green walls. The shop is a smart way for the brand to appeal a young demographic of early adopters who aren't afraid to get out and experience something new.
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