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20 Latin Marketing Stunts

From Cancer-Fighting WiFi Towers to Competitive Vending Machines

— July 22, 2015 — Marketing
These creative Latin marketing stunts succeed in blurring the line between experience-based and traditional outdoor advertising. From competitive vending machines that implore passersby to get involved to WiFi that is only accessible in the shade in order to draw attention to sun skincare, these engaging campaigns cultivate a memorable positive experience between consumer and brand.

The face-to-face interaction afforded by such immersive public stunts provide this kind of exposure to the modern consumer that may be especially hard for larger brands to achieve. By providing a playful, enticing interaction with a direct benefit to the consumer, the individual is likely to see this as an activation of a relationship that could very well develop into brand loyalty.

Given the inclination toward mobile technology of the Latin demographic, many Latin marketing stunts incorporate a digital element or encourage sharing on social networks in order to take advantage of this.
5.8
Score
Popularity
Activity
Freshness
19
Braille Drink Labels
Braille Drink Labels
These Soft Drink Cans and Bottles are Printed with Braille
<
18
Virtual Book-Sharing Trees
Virtual Book-Sharing Trees
Instead of Chopping Trees, EPM Helps Trees Offer Free Book Downloads
<
17
Godly Betting Balloons
Godly Betting Balloons
Sportsbet's Christ the Redeemer Balloon Promotes World Cup Bets
<
16
Wrench-Integrated Bottle Caps
Wrench-Integrated Bottle Caps
The Dew Bottle Tool Puts a Wrench in a Mountain Dew Bottle's Cap
<
15
Restful Public Hammocks
Restful Public Hammocks
Zeze Biscuit's Free Net Treats People to Rest and Relaxation
<
14
Beachside Storage Lockers
Beachside Storage Lockers
Simond's Beach Lockers Protect Personal Belongings and Skin
<
13
Cartoon Alien Fries
Cartoon Alien Fries
The New Minion Character Fries are Exclusively Offered at McDonald's Brazil
<
12
Locked Social Media Hangers
Locked Social Media Hangers
This C&A Fashion Stunt's Hangers Only Open with Enough Facebook Likes
<
11
Charitable Anti-Abuse Ads
Charitable Anti-Abuse Ads
The Penny Prison by Movimento De Mulheres Fights for Women's Rights
<
10
Competitive Vending Machines
Competitive Vending Machines
Knacki's Vending Machine Game Pit People Against Leo Van Der Elst
<
9
Friendly Seating Campaigns
Friendly Seating Campaigns
This Interactive Marketing Initiative Encourages Socializing on the Bus
<
8
Covert Adoption Campaigns
Covert Adoption Campaigns
Priceless Pets Unravels Bias and Advocates for Abandoned Animal Adoption
<
7
Alcohol Pop-Up Lounges
Alcohol Pop-Up Lounges
The Heineken Pop-Up City Lounge Debuted at the London Design Festival
<
6
Cancer-Fighting WiFi Towers
Cancer-Fighting WiFi Towers
Shadow WiFi Offers WiFi Access In the Shade Only
<
5
Donation-Encouraging Statues
Donation-Encouraging Statues
A Series of Ice Men in Brazil Raise Awareness of Organ Donation
<
4
Fast Food Bike Carriers
Fast Food Bike Carriers
'McBike' is a Carryout Container Designed to Hook onto Handlebars
<
3
Iconic Sneaker Simulations
Iconic Sneaker Simulations
In Their Chucks is an Interactive Digital Campaign from Converse
<
2
Shampoo Exchanging Campaigns
Shampoo Exchanging Campaigns
This Recycling Station Offers Phone Credits in Return for Old Bottles
<
1
Virtual Drug Stores
Virtual Drug Stores
Well.Ca's Virtual Shopping Experience Features Scannable Products
<