In celebration of the latest Minions film, McDonald's Brazil created these adorable Minion character fries that celebrate the adorable yellow aliens. These fries are cleverly designed and branded in anticipation of the popular children's film.
Due to the popularity of the Despicable Me films, the Minions have finally received their very own feature film to star in. To celebrate the animated flick, McDoanld's Brazil exclusively designed fries that are cut out shapes of the tiny yellow characters. The fires arrive in a box of 20 and are called "BA-TA-TAS" which means "potato" in Portuguese with the added hyphens to replicate the nonsensical and syllabic way the Minions speak to one another. The fries are only available for a limited time while the Minions movie is out in theaters for the summer. The merging of pop culture and takeout speaks to how food branding is an important platform to leverage when marketing film.