Well.ca is a pharmacy brand that changes the way Canadians shop at a traditional drug store. The company's virtual shop concept comes in the form of a QR-coded advertisement that lets shoppers scan an image of a desired item in order to purchase it.
Using a QR code reader, this virtual drug store's visitors will be given access to exclusive promotions and can make a purchase via their smartphone. This retail concept relies on technology and is a convenient alternative to the traditional pharmacy experience. Once ordered, users' chosen products are delivered to their door while a receipt is sent to their mobile device.
This solution is great for those on the go and makes shopping for household goods like dish detergent, paper towels and shampoo a breeze for busy consumers beyond Canada. Specifically, this innovation has potential when considering the coveted Hispanic consumer, as this particular group's mobile use is higher than others.