Zezé Biscuits' deceptively named 'Free Nets' are hammocks set up throughout Brazil, enticing people with the chance to put their feet up, relax and take a break from the Internet. The Free Net hammocks are stationed beside the sign for Wi-Fi, making it seem as though free Internet would be available at this location. However, the logo is modified to make it seem as though there's a man sprawled out in the curved Wi-Fi signals like a hammock.
The stunt is incredibly simple, but it's a clever way to get people to slow down and enjoy some of the slower moving things in life. Although the Zezé Biscuits logo can be seen at the bottom of the Free Net signs, this is the only place it appears and there's no pushing products on people who take a minute to relax, which is truly refreshing.