There's a new, unmissable outdoor advertisement from plant-based food brand Zenb that gives people passing by the chance to take home a box of its 100% yellow pea gluten-free spaghetti. The large billboard spells out "No wheat still fun to eat" and it provides a spin-to-win wheel that can be interacted with via a mobile device and a scannable QR code. Additionally, participating passersby will get 40% discount on their first Zenb order.
The interactive billboard from Zenb can be found outside of King’s Cross Station and then Box Park Shoreditch for a limited time this month.
The launch of Zenb Spaghetti helps to offer a new plant-powered option to all, proving that delicious and nutritious meals can be made without sacrificing taste.
Key Themes Behind This Trend
- Interactive Billboards
- There is an opportunity for outdoor advertisers to create interactive billboards that engage and reward passersby, increasing brand awareness and customer acquisition.
- QR Code Scannable Ads
- QR codes provide a way for advertisers to connect with consumers in a convenient and contactless way, and provide a potential conversion funnel for future purchase decisions.
- Plant-based Options
- Companies in the food industry can innovate by offering more plant-based options like Zenb's gluten-free spaghetti, appealing to the growing population of health-conscious and environmentally aware consumers.
Where This Applies
- Outdoor Advertising
- The use of technology in outdoor advertising has opened up avenues for customer engagement, prompting an evolution in traditional billboard advertising.
- QR Code Technology
- As businesses seek contactless ways of engagement with customers, the use of QR code technology in advertisements will become increasingly popular.
- Plant-based Food
- Food companies can tap into the growing trend of health-conscious consumers who demand plant-based options, resulting in a shift in traditional meat-centered diets.
