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18 Socially Conscious Tech Campaigns

From Progressive Telecom Ads to Anti-Bullying Emojis

— October 23, 2015 — Tech
These socially conscious tech campaigns range from progressive telecom commercials to anti-bullying emojis that harness the power of mobile communication for a greater good. While major tech brands can often get a bad rep for being environmentally harmful or for contributing to social issues like cyber bullying, these examples of socially conscious tech campaigns aim to change this perception.

While Twitter has upgraded its social channel with a political donation feature that helps users support their favorite candidates, Claro -- one of Central America's largest telecommunications companies -- helped fund a low-income community with its latest commercial. The ad provided female community members with small business funding, changing a rural Central American community's means of earning an income.

Furthermore, companies like Facebook and Google hope to end cyber bullying by engaging in social initiatives that discourage inequality and mistreatment of those on the web, while brands like Apple are participating in environmental programs that hope to preserve the health of our planet.
5.4
Score
Popularity
Activity
Freshness
18
Progressive Telecom Marketing
Progressive Telecom Marketing
Claro's Signs of Progress Ad Transforms a Small Community's Economy
<
17
Follower-Donating Campaigns
Follower-Donating Campaigns
The Social Charity Campaign 'OneBigTweet' Accepts Unusual Donations
<
16
Transgender-Supporting Gym Campaigns
Transgender-Supporting Gym Campaigns
The Latest Google My Business Ad Comes Just in Time for Pride
<
15
Touching Family Surprise Stunts
Touching Family Surprise Stunts
These Family Members Were Tricked That They Were on a Video Call
<
14
Citywide Signing Stunts
Citywide Signing Stunts
A Whole Town Helps Samsung Introduce Its Accessible Services
<
13
Twitter Political Donations
Twitter Political Donations
Twitter's New Feature Makes Supporting a Presidential Candidate Easy
<
12
Social Media Donation Platforms
Social Media Donation Platforms
The #Donate Campaign by GoodWorld Sends Donations Via Social Media
<
11
Firefighter-Featuring Telecom Ads
Firefighter-Featuring Telecom Ads
This Vodafone U.K. Ad Shows Real Firefighters Battling Fires
<
10
Anti-Bullying Emojis
Anti-Bullying Emojis
The iOS 9 Eye Emoji Uses Social Media to Stop Bullying
<
9
Memory-Supplementing Apps
Memory-Supplementing Apps
Samsung's Memory Recaller Helps Alzheimer Patients Cope with Memory Loss
<
8
Social Pothole Campaigns
Social Pothole Campaigns
The Tweeting Pothole Initiative Asks City Officials to Fix Potholes
<
7
Passive Research-Supporting Apps
Passive Research-Supporting Apps
The HTC Power to Give App Donates Processing Power to Research
<
6
Tree-Planting Search Engines
Tree-Planting Search Engines
Ecosia Donates Income Generated From Ads to a Brazilian Conservancy
<
5
Inspiring Female Tribute Videos
Inspiring Female Tribute Videos
Microsoft Recaps Highly Searched and Heroic Women of 2013
<
4
Incentivized Clean-Up Campaigns
Incentivized Clean-Up Campaigns
Tunisie Telecom's Beach Cleanup Campaign Rewards with Wi-Fi
<
3
Senior-Engaging Social Media Campaigns
Senior-Engaging Social Media Campaigns
Vodafone's The Sunday Grannies Makes an Impact on Elderly
<
2
Eco Awareness Games
Eco Awareness Games
Koda Quest's Eco Game Blends Real Challenges with Caring for a Virtual Pet
<
1
Eco Branding Initiatives
Eco Branding Initiatives
Apple and The Conservation Fund Team Up to Encourage Sustainability
<