In an effort to get city officials to respond and fix potholes, news show Telemetro Reporta and ad agency P4 Ogilvy & Mather teamed up to create the Tweeting Pothole social media campaign.
The roads in Panama City are in rough shape and riddled with potholes, causing major inconvenience for drivers. To get those directly responsible involved, the Twitter campaign involved installing devices in the city's potholes. Every time someone drives over them, the hashtag-bearing gadgets automatically send a tweet to the Department of Public Works, pointing out the problem and asking them to fix potholes and road conditions. The campaign also has its own segment on the popular TV program, raising even more awareness among the inhabitants of Panama City.
This demonstrates how people can take action locally and how social media can be used for good.
The Tweeting Pothole Initiative Asks City Officials to Fix Potholes
1. Tweeting Pothole Campaigns - Using social media to report potholes to city officials in real-time with hashtag-bearing gadgets in order to increase accountability.
2. Citizen-driven Infrastructure Improvement - Empowering citizens to take action and advocate for themselves through increased communication and transparency with government agencies.
3. Media-centered Civic Engagement - Utilizing media platforms, such as TV programs, to raise awareness and encourage community participation in public infrastructure campaigns.
1. Transportation - Implementing real-time communication tools and social media campaigns to improve infrastructure maintenance and increase public safety.
2. Advertising - Partnering with television programs and advocacy groups to create innovative social media campaigns that promote community awareness and participation in local infrastructure projects.
3. Public Works Administration - Using public works agencies to collaborate with social media and advertising agencies to enhance public engagement and accountability in infrastructure initiatives.