Knowing that there will be lots of Canadians eager for a getaway on the road this summer, Heinz created traffic-activated ketchup ads in partnership with Waze. Inspired by the fact that Heinz pours from the bottle at just 0.045 kilometers per hour, the brand is giving drivers a reason to look forward to moving slowly, as they can claim a summer combo of Heinz Ketchup and an Impossible Whopper from Burger King.
The partnership will identify people who are stuck in traffic, specifically at the same speed as the slow-pouring ketchup, and help to make traffic jams a little more tolerable. For a limited time in June, Canadians can check their speed on Waze and claim their special summer treat, since many people will be choosing local travel over international.
What's Driving This Trend
- Traffic-activated Advertising
- Using technology to identify drivers in traffic and creating targeted ads to make traffic jams more tolerable.
- Brand Partnerships for Promotions
- Partnering with other brands to offer promotions can increase customer engagement and drive sales.
- Enhanced Customer Experience
- Providing unique and enjoyable experiences can increase brand loyalty and attract new customers.
Who This Affects Most
- Food and Beverage
- Partnering with other food and beverage brands to offer unique promotions can drive sales and increase brand awareness.
- Digital Advertising
- Developing technology to create targeted ads for drivers based on their location and speed can enhance the effectiveness of digital advertising.
- Travel and Tourism
- Creating unique promotions for local travel can attract customers and increase sales in the travel and tourism industry.
