Inspired by a Slow Pour, Heinz is Rewarding Drivers Stuck in Traffic
Laura McQuarrie — June 3, 2021 — Autos
References: kraftheinzcompany & prnewswire
Knowing that there will be lots of Canadians eager for a getaway on the road this summer, Heinz created traffic-activated ketchup ads in partnership with Waze. Inspired by the fact that Heinz pours from the bottle at just 0.045 kilometers per hour, the brand is giving drivers a reason to look forward to moving slowly, as they can claim a summer combo of Heinz Ketchup and an Impossible Whopper from Burger King.
The partnership will identify people who are stuck in traffic, specifically at the same speed as the slow-pouring ketchup, and help to make traffic jams a little more tolerable. For a limited time in June, Canadians can check their speed on Waze and claim their special summer treat, since many people will be choosing local travel over international.
The partnership will identify people who are stuck in traffic, specifically at the same speed as the slow-pouring ketchup, and help to make traffic jams a little more tolerable. For a limited time in June, Canadians can check their speed on Waze and claim their special summer treat, since many people will be choosing local travel over international.
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