The GoodWorld organization created this social media donation campaign that allows users on platforms like Twitter and Facebook to instantly make charitable donations. Users are encouraged to use the #Donate phrase, which will automatically send a donation to a nonprofit organization.
Charities are able to sign up with GoodWorld to become one of the monetary-receiving organizations. Those making the donations are able to submit their credit card information and use the #Donate phrase followed by the amount they would like to donate. The service can be used countless times throughout the year, which makes donating simple.
This unique campaign allows users from across the globe to quickly and easily make a donation. In addition, the social media aspect spreads the message across various platforms that will reach a greater amount of people in a shorter amount of time.