Stating that "Donating money to charity is so last century," Cafédirect Producer’s Foundation created a social charity campaign that has Twitter users donate their followers rather than money.
The aim of the campaign is to create #OneBigTweet that can be auctioned off to support farmers in Africa. Participating in the creation of this One Big Tweet means that by signing up, a Twitter user will automatically retweet the #OneBigTweet one time. Rather than collecting monetary donations, the value in this campaign lies in awareness and social currency. So far, over a million Twitter followers have been "donated."
A similar campaign was created by ooVoo when it set up an 'ooVootique' where its app users could trade in their friends on the account as a way of purchasing physical objects.
What's Driving This Trend
- Follower-donating Campaigns
- Creating social charity campaigns that allow users to donate their followers rather than money.
- Social Currency
- Emphasizing the value of awareness and social currency in donation campaigns.
- Alternative Donation Models
- Exploring innovative ways for people to contribute without traditional monetary donations.
Who This Affects Most
- Social Media
- Using follower-donating campaigns to leverage the power of social media for charitable causes.
- Non-profit Organizations
- Adopting the concept of follower-donating campaigns to engage donors and raise awareness.
- Tech Startups
- Developing platforms and tools to facilitate alternative donation models, such as trading friends for physical objects.
