A Whole Town Helps Samsung Introduce Its Accessible Services
Laura McQuarrie — March 11, 2015 — Marketing
References: samsungduyaneller & prexamples
In order to introduce its accessible services for the hearing impaired, Samsung crafted an elaborate stunt that involved teaching an entire town to perfect sign language over the course of a month.
The Hearing Hands stunt involved one unsuspecting citizen, Muharrem, getting the surprise of his life. As he goes about a morning routine with his sister, he's surprised to find that with every interaction, people are able to communicate perfectly with him through sign language. By creating a world where Muharrem was treated like the majority and not the exception, Samsung created a vision for a world without barriers. Ultimately, Muharrem was led to a screen where he was able to sign with an agent from Samsung, showing how their services have now shifted to be more inclusive to people who are differently abled.
The Hearing Hands stunt involved one unsuspecting citizen, Muharrem, getting the surprise of his life. As he goes about a morning routine with his sister, he's surprised to find that with every interaction, people are able to communicate perfectly with him through sign language. By creating a world where Muharrem was treated like the majority and not the exception, Samsung created a vision for a world without barriers. Ultimately, Muharrem was led to a screen where he was able to sign with an agent from Samsung, showing how their services have now shifted to be more inclusive to people who are differently abled.
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