Tech giant Apple recently teamed up with The Conservation Fund in an effort to encourage sustainability and to reduce its overall carbon footprint. The globally recognized brand is no stranger to eco-friendly business values and has gained recognition for their responsible recycling program and sustainable packaging in the past.
Taking things one step further, Apple has teamed up with The Conservation Fund and has purchased 36,000 acres of natural forest space. This strategic marketing move drives the brand's sustainable strategy forward and illsustrates their ecologically responsible values to consumers.
According to Apple, their newly acquired forest will be used to create sustainable packaging and will be continuously harvested by the brand in an effort to save and replenish natural resources over time.