In an intriguing convergence of cashless payment technologies and social media age democracy, Twitter recently introduced a new feature that allows users to make political donations via Tweet. Being introduced as a means for American voters to show their support for presidential candidate of choice, the Twitter donation feature is currently being used by Hillary Clinton, Bernie Sanders, John Kasich and Scott Walker.
The powerful new political feature is powered by Square, who will be taking 1.9% of each donation to candidates. The partnership between the payments service resulted in the feature, which merely requires a user to click on a special Square-produced tweet in order to instantly donate.
This unique use of social media as a means of political fundraising speaks to the use of Twitter as an important platform in regards to modern politics while underlining the important of cashless payment technology.
What's Driving This Trend
- Twitter Political Donations
- The integration of cashless payment technology with social media has resulted in a powerful new political feature.
- Online Political Fundraising
- The rise of online political fundraising through social media platforms presents disruptive innovation opportunities for payment service providers.
- Social Media in Modern Politics
- The use of social media as an important platform in modern politics has opened up opportunities for digital transformation in political fundraising.
Who This Affects Most
- Payment Services
- The integration of payment services with social media platforms presents disruptive innovation opportunities for the finance industry.
- Political Campaigning
- The rise of online political fundraising through social media platforms presents disruptive innovation opportunities for political campaigns and their supporters.
- Digital Marketing
- The use of social media as an important platform in modern politics presents disruptive innovation opportunities for digital marketing agencies.
