Twitter launched a new feature that gives users more agency and control over their accounts. The feature is called 'Soft Block' and essentially lets users remove unwanted followers.
The feature will immediately remove a follower without notifying them. Once removed, the 'soft blocked' user will no longer interact with that person's page or posts. Twitter has added 'Soft Block' to help users curate their own social media experience and help restrain internet trolls.
The 'Soft Block' feature comes one month after the tech giant rolled out its new 'Safety Mode' - an algorithm that identities abusive users and temporarily blocks them. Although 'Soft Block' does not give users the ability to block unwanted followers outright, it is one step in the right direction and helps users take charge of their Twitter experience.
Image Credit: Digital Trends
Key Themes Behind This Trend
- Automated Follower Management
- Opportunity for social media management tools to offer automated follower management features to help users curate their social media experience.
- Empowering Users with Control
- Opportunity to create products that empower users and give them more control over their online experiences.
- Personalized Social Media Experience
- Opportunity to develop social media platforms that allow users to personalize their experience and curate their own content.
Where This Applies
- Social Media Management
- Opportunity for social media management tools to offer automated follower management features to help users curate their social media experience.
- Cybersecurity
- Opportunity to create new cybersecurity products that empower users and give them more control over their online experiences.
- Social Media Platforms
- Opportunity to develop social media platforms that allow users to personalize their experience and curate their own content.
