Twitter Blue unveils new perk features that will be available for its subscribers including "prioritized rankings in conversations." It also will be rolling out the capability to upload videos that are up to 60 minutes long as noted by TechCrunch.
Both of these features were confirmed by Elon Musk last month when he did state that Blue subscribers who will be agreeing to a fee of $8 at a monthly rate will be able to get "priority in replies, mentions & search" as well as the ability to post longer videos. Notably, with the new feature of priority rankings, it will assist with lowering the visibility of scams, and any spam, as well as the use of bots on the social platform.
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Key Themes Behind This Trend
- Social Media Perks
- The trend of social media platforms offering perks to their subscribers is growing, creating opportunities for innovative new features that enhance user experiences.
- Long-form Media Content
- Increasing video length limits on social media platforms is a trend that is enabling new opportunities for content creators and marketers to engage audiences with long-form content.
- Priority Rankings
- Social media platforms prioritizing user conversations offers opportunity for enhanced user experiences and could drive engagement on the platform.
Where This Applies
- Social Media
- Social media industry players can identify opportunities to offer more exclusive and premium features to users, driving engagement and revenues.
- Digital Marketing
- Digital marketers can leverage new, longer-form video content capabilities to create richer, more engaging campaigns on social media platforms.
- AI and Content Moderation
- The trend towards prioritizing user conversations on social media creates new opportunities for AI-based moderation technologies to identify and address undesirable content on platforms.
