Pride Month is upon us and this Google My Business campaign celebrates the occasion in an incredibly touching way. It highlights the journey of one man as he transitions from female to male as well as the local business that helped him feel comfortable in his new body. City Gym, which is located in Kansas City, Missouri, has created a space for transgender individuals to not only work out, but feel as though they belong.
The Google My Business campaign juxtaposes the story of Jake with the story of City Gym in a very natural way. Created by Venables Bell & Partners, there is an authenticity about the commercial that doesn't taint the stories being shared. Ad Week nevertheless points out, "It's also unapologetic about the business tie-in—the spot promotes the Google My Business tools for small businesses—which is a good thing, as it doesn't feign disinterested altruism and presents a tangible case for supporting LGBT-friendly companies."