Pride Month is upon us and this Google My Business campaign celebrates the occasion in an incredibly touching way. It highlights the journey of one man as he transitions from female to male as well as the local business that helped him feel comfortable in his new body. City Gym, which is located in Kansas City, Missouri, has created a space for transgender individuals to not only work out, but feel as though they belong.
The Google My Business campaign juxtaposes the story of Jake with the story of City Gym in a very natural way. Created by Venables Bell & Partners, there is an authenticity about the commercial that doesn't taint the stories being shared. Ad Week nevertheless points out, "It's also unapologetic about the business tie-in—the spot promotes the Google My Business tools for small businesses—which is a good thing, as it doesn't feign disinterested altruism and presents a tangible case for supporting LGBT-friendly companies."
Transgender-Supporting Gym Campaigns
More Stats +/-
Trans Celebrity Docu-Series
Racy Sapphic Covers
LGBT-Friendly Fashion Ads
Transgender Children Portraits
Emotional LGBT-Awareness Shots
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.