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70 Personal Authenticity Innovations

From Feminist Celebrity Newsletters to WOC Beauty Boxes

— January 20, 2016 — Top Lists
These personal authenticity innovations range from patriotic clothing lines to feminist celebrity newsletters. While GIRLS star Lena Dunham and producer Jenni Konner teamed up to create the Lenny newsletter -- the publication features Duham's personal essays on gender equality and discussions about health, politics and fashion -- Harry Potter star Emma Watson recently launched a feminist book club that hopes to promote female empowerment.

Similarly, model Karlie Kloss shows fans a candid side in her YouTube vlog while reality star Kylie Jenner shares her beauty secrets through a self-curated app. In addition to celebrity initiatives that promote self-expression or an important social cause, other notable examples include travel communities for single women and fitness campaigns that stress the importance of self-acceptance and body positivity.

Other standouts in the realm of personal authenticity include WOC beauty subscriptions that cater to a diverse market and cultural yoga publications that profile fitness influencers in the African American community. Thanks to social media platforms like Instagram, Snapchat, YouTube and Periscope, Millennials are able to express themselves more candidly than past generations. This generation's desire for self expression makes them crave hyper-personalized experiences that cater to niche interests rather than the mainstream.
6.3
Score
Popularity
Activity
Freshness
69
Transgender-Supporting Gym Campaigns
Transgender-Supporting Gym Campaigns
The Latest Google My Business Ad Comes Just in Time for Pride
<
68
Supermodel Cooking Classes
Supermodel Cooking Classes
Jourdan Dunn Teaches Fans About Food with Her 'How It's Dunn' Special
<
67
Self-Made Photo Filters
Self-Made Photo Filters
The MIX by Camera360 Allows Users to Create Their Own Custom Image Filters
<
66
Candid Model Vlogs
Candid Model Vlogs
Karlie Kloss' 'Klossy' YouTube Channel Shares Backstage Model Moments
<
65
Latina Lifestyle Platforms
Latina Lifestyle Platforms
Vivala is a Mobile-First Community and Publication for Latina Women
<
64
Celebrity Feminist Newsletters
Celebrity Feminist Newsletters
The Lena Dunham Newsletter For Young Women Will Launch This Fall
<
63
Limited Livestreaming Apps
Limited Livestreaming Apps
The New 'Outcast' App is Designed for 15-Second Live Broadcasts
<
62
Emoticon Computer Keys
Emoticon Computer Keys
This Bluetooth Keyboard Allows Users to Type Emoji on Their Computers
<
61
Livestreamed City Tours
Livestreamed City Tours
'Play Melbourne Live' Provides a Peek at the City Through Periscope
<
60
Empowering Yoga Commercials
Empowering Yoga Commercials
Penningtons' Plus-Size Yoga Video Shuts Down Stereotypes
<
59
Mexican Beauty Vloggers
Mexican Beauty Vloggers
Dulce Candy Shows Women How to Live 'The Sweet Life'
<
58
Self-Expressing Music Parties
Self-Expressing Music Parties
The Lost Paradise Event Sulates the New Year with an Indie Festival
<
57
Live Stream Music Videos
Live Stream Music Videos
Nicole Arbour's Fun Revolution is the First Ever Periscope Music Video
<
56
Rapper Tribute Books
Rapper Tribute Books
The A$AP Yams Gems Honors the Late Rapper with His Most Iconic Tweets
<
55
Personalized Photo Publications
Personalized Photo Publications
This Service Turns Smartphone Pictures into a Monthly Magazine
<
54
Solo Female Travel Communities
Solo Female Travel Communities
'Women on the Road' Serves as a Resource for Women Traveling Alone
<
53
Intimate Musician Videos
Intimate Musician Videos
Spotify's Entertainment Marketing on Periscope Connects Fans & Music
<
52
Hometown Displaying Apparel
Hometown Displaying Apparel
monochōme Enables You to Wear Custom and Stylized Map Fashion
<
51
Redhead-Representing Magazines
Redhead-Representing Magazines
'MC1R' is Magazine Catered to the People Who Rock Lavish Red Locks
<
50
Multi-Cultural Media Platforms
Multi-Cultural Media Platforms
This Platform Offers Content That Appeals to Black Millennials
<
49
Customized Makeup Printers
Customized Makeup Printers
The 'Adorn' Device Enables Custom Makeup Shades on Demand
<
48
Urban Culture Magazines
Urban Culture Magazines
Greenroom Magazine is a Print Publication for Hip-Hop Beyond Genre
<
47
Honest Video Apps
Honest Video Apps
The Beme App by Casey Neistat Allows You to Capture Authentic Video Content
<
46
Ethical Fashion Apps
Ethical Fashion Apps
Good On You Shows Socially Conscious Fashion Ratings For Your Favorite Brands
<
45
Average Person Publications
Average Person Publications
Humans of New York: Stories Details the Lives of Ordinary People
<
44
Socialite Lifestyle Apps
Socialite Lifestyle Apps
The Kylie App by Kylie Jenner Shares Her Personal Makeup and Fashion Tips
<
43
LGBT Youth-Supporting Kicks
LGBT Youth-Supporting Kicks
Social Brand M4D3 Have Teamed Up with Cyndi Lauper's True Colors Fund
<
42
Shareable Livestream Apps
Shareable Livestream Apps
'Periscope' Added Screenshot-Sharing to Further Promote User Broadcasts
<
41
Patriotic Clothing Lines
Patriotic Clothing Lines
Proceeds from Peace Collective Help Feed Hungry Children Across Canada
<
40
Teen Festival Communities
Teen Festival Communities
The DigiTour Fan Club Shares Social Media and Music Festival Updates
<
39
Self-Curated Video Subscriptions
Self-Curated Video Subscriptions
VHX Lets Users Build a Personal Video Library
<
38
Vegan Tattoo Services
Vegan Tattoo Services
Monocle Tattoo in LA Offers Tattoos That Will Not Hurt Any Animals
<
37
Social Livestream Apps
Social Livestream Apps
Mirrativ is a New Streaming App That Combines Twitch and Periscope
<
36
Curly-Haired Emojis
Curly-Haired Emojis
Dove Launched a New Emoji Keyboard for Its 'Love Your Curls' Campaign
<
35
Millennial-Targeted Soda Bottles
Millennial-Targeted Soda Bottles
The New Dr Pepper Labels Celebrate Millennial Self-Expression
<
34
Cultural Yoga Publications
Cultural Yoga Publications
'Black Girl in Om' is a Community for African-American Women and Yoga
<
33
LGBT-Targeted Health Apps
LGBT-Targeted Health Apps
The 'Pride' App is Being Used to Conduct the Largest LGBT Health Study
<
32
Ethical Fashion Bloggers
Ethical Fashion Bloggers
This Blog Champions Sustainable Fashion and Ethical Manufacturing
<
31
Wilderness-Advocating Communities
Wilderness-Advocating Communities
The Online Community of Nature Lovers is for Outdoor Activity
<
30
Omniscient Rapper Billboards
Omniscient Rapper Billboards
This Massive Toronto Album Teaser Calls Drake "The 6 God"
<
29
Comprehensive Body Positive Campaigns
Comprehensive Body Positive Campaigns
This Social Media Campaign Focuses on More Than Appearance
<
28
Individuality-Embracing Travel Ads
Individuality-Embracing Travel Ads
The Expedia Campaign Encourages You to "Be You, Somewhere Else"
<
27
Customized Topographic T-Shirts
Customized Topographic T-Shirts
This Site Lets Users Create Their Own Totally Unique Map Shirt
<
26
Crowdsourced Ethical Fashion Projects
Crowdsourced Ethical Fashion Projects
Project JUST Demands Transparent Clothing Purchases
<
25
Rapper-Created Fashion Films
Rapper-Created Fashion Films
This Silent Documentary Depicts Kanye West's Creative Process
<
24
Ginger Pride Festivals
Ginger Pride Festivals
Plymouth, England, is Set to Hold the First Redhead-Celebrating Event
<
23
Natural Hair Beauty Bloggers
Natural Hair Beauty Bloggers
This YouTube Blogger Provides Tips for Natural Hair Care
<
22
Minority Mental Illness Photos
Minority Mental Illness Photos
These Photos Depict Visible Minorities With Mental Illness
<
21
Custom Apparel Apps
Custom Apparel Apps
Yoshirt Lets You Turn Your Phone Pics Into Personalized Clothing & Accessories
<
20
Body Positive Fashion Bloggers
Body Positive Fashion Bloggers
This Blogger Helps Design Fashionable Apparel for Plus-size Women
<
19
Knit Neighborhood Hats
Knit Neighborhood Hats
These City of Neighborhoods x dpms. Hats Show Off Local Pride
<
18
Feminist Emojis
Feminist Emojis
Artists from 'MAKERS' Have Updated the Emoji Alphabet to Honor Feminist Icons
<
17
Rapper-Designed Capsule Collections
Rapper-Designed Capsule Collections
The Weeknd's 'Winter Wash' Collection Has a Unique Texture
<
16
Emotion-Based Clothing
Emotion-Based Clothing
This Apparel Line Creates Custom Garments Based on a Customer's Mood
<
15
Borough-Celebrating Street Couture
Borough-Celebrating Street Couture
Defend Brooklyn Encourages Strength and Pride in its Wearers
<
14
Digitally Designed Clothing
Digitally Designed Clothing
Print All Over Me Offers Dynamic Patterns That Give Money to Designers
<
13
Transgender Fashion Marketing
Transgender Fashion Marketing
& Other Stories' Fall Fashion Campaign Encourages Gender Inclusion
<
12
Personalized Emoji Apps
Personalized Emoji Apps
The Emojiface Lets Users Create Their Own Emoji Icons from Selfie Images
<
11
Millennial-Targeted Wines
Millennial-Targeted Wines
Australian Vintage's 'YOU Wine' Brand Appeals to Generation Y
<
10
Emotional Messaging Apps
Emotional Messaging Apps
The Xpress App Uses Replaces Emojis with Your Own Expressive Selfies
<
9
Socialite Emoji Apps
Socialite Emoji Apps
Kim Kardashian Refashions Basic Apple Emojis with the Launch of 'Kimoji'
<
8
Customizable Sneaker Kits
Customizable Sneaker Kits
LOOP Provides Colorful Laces for Creating Custom Sneakers
<
7
Throwback Logo Collections
Throwback Logo Collections
This New Majestics Streetwear Collection Features Retro NBA Team Logos
<
6
Empowering Female Platforms
Empowering Female Platforms
'Uncompromising Women' is a Female-Oriented Online Community
<
5
City-Inspired Sneakers
City-Inspired Sneakers
These Nike 'The 6' Sneakers Pay Tribute to the City of Toronto
<
4
Same-Day Personalized Sneakers
Same-Day Personalized Sneakers
NIKEiD Custom Shoes Now Lets Shoppers Choose a Bespoke Tag
<
3
Orthodox Fashion Blogs
Orthodox Fashion Blogs
This Style Blog is Geared Towards Orthodox Jewish Women
<
2
Trans-Inclusive Lingerie Lines
Trans-Inclusive Lingerie Lines
This Lookbook Includes Transgender Models & Non-Binary Individuals
<
1
Dyed Armpit Hair
Dyed Armpit Hair
Roxie Hunt Colors Her Underarms to Match Her Bright Blue Coif
<