As we learnt years ago when Brandon Stanton first started the Humans of New York blog, sometimes the most basic of concepts can yield the most fascinating results, so the Humans of New York: Stories book is here to give you a glimpse into some of the most ordinary yet spectacular features. While the previous Humans of New York publication was essentially a carbon copy of the blog, Humans of New York: Stories features that same content, but with longer stories that delve a little deeper into the people that are focused on.
An ideal way to see the beauty in everyone around you, Humans of New York: Stories makes a great gift to a friend, as a coffee table book or even just something to crack into on rainy days.
Why This Trend Is Growing
- Long-form Storytelling
- There is an opportunity for digital media companies to innovate by investing in long-form storytelling content.
- Human Interest Content
- Brands can disrupt traditional advertising by focusing on human interest content marketing.
- User-generated Content
- There is an opportunity to create platforms that curate and publish user-generated content similar to Humans of New York.
Industries Being Reshaped
- Book Publishing
- Book publishers could invest in more digital content that features longer stories about ordinary people.
- Digital Media
- Digital media companies can invest in creating more human-interest content to drive more engagement and subscriptions.
- Marketing and Advertising
- Brands can disrupt traditional advertising by focusing on human interest content marketing and featuring user-generated content.
