Developed by YouTuber Casey Neistat, the Beme app functions on the premise that people need to stop experiencing life through their phones instead of their eyes. The social sharing app, although it may seem counterproductive, lets you share video in a more honest way.
Social media strategy has resulted in online content that is extremely calculated -- which is something Casey is trying to counteract with the Beme app. With a simple gesture, users can capture real moments around them and see how friends, family and other interesting people document their lives. You can also send them genuine reactions to their moments. You can also upload selfies.
The new app indicates an intense desire on the part of millennials not just to make memories, but to communicate authentically.
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