As a fashion startup that puts an emphasis on a variety of goods that are crafted by local artisans, it's fitting that dpms. collaborated with Tuck Shop Co. for a customized line of winter hats.
Based out of London, Ontario, dpms.' City of Neighborhoods hat collection includes tributes to areas like Oakridge, Byron, Forest City and Lake Huron, which are boldly emblazoned on the tops of the toques. Showing off lots of pride and personality, each of the knit acrylic retro-style hats comes in a unique colorway. Rather than showing off a general sense of patriotism for Canada with winter accessories like mittens, sweaters or scarves, these hats sold by dpms. provide a way to hone in on your particular community as a Londoner.
Key Themes Behind This Trend
- Local Artisan Collaboration
- The trend of collaborating with local artisans presents disruptive innovation opportunities for fashion startups.
- City Pride Accessories
- The trend of city-themed accessories allows for personalized and localized fashion options.
- Unique Colorway Knitwear
- The trend of creating knitwear with unique colorways offers opportunities for differentiation within the fashion industry.
Where This Applies
- Fashion
- The fashion industry can leverage local artisan collaborations to offer unique and personalized products to consumers.
- Retail
- Retailers can tap into the city pride accessories trend to cater to customers' desire for personalized and localized fashion items.
- Design
- The design industry can explore innovative ways to incorporate unique colorways into knitwear, creating visually appealing and distinctive products.
