On December 5th, Marmot will launch its first collaboration with Toronto-based retailer and brand Better™ Gift Shop. This twelve-piece capsule collection is a fusion of classic and novel outdoor designs with modern innovation. The collection features winter-ready staples like insulated jackets and polar fleece, distinguished by a unique color palette of Better Blue, Solar Yellow, and Indigo.
Marmot, known for its innovative technology and functional elegance, joins forces with Better™ Gift Shop's inclusive approach to outdoor attire. The capsule is versatile, suitable for various activities like braving subzero temperatures or hiking in Mammoth, California. Its retro style is both eye-catching and functional.
A significant highlight of the collection is its commitment to environmentally friendly materials. The use of innovative fabrics like Pertex® Quantum 100% recycled nylon ripstop, recycled Seawool, and recycled nylon liners showcases this dedication. The colorways are another innovative aspect, with Classic Solar and updated Better™ Blue serving as the core colors. Indigo recycled nylon overlays provide versatility and a touch of elegance.
Unique design elements include a custom pattern featuring the grid map of Toronto on the zipper Tee and lining of select pieces like the Plasma Parka and Warm Cube Active Novus.
The collection will be available at Better™ Gift Shop’s physical store, online platform, marmot.com, and select retailers globally, starting December 5th.
What Makes This Trend Stand Out
- Eco-friendly Materials
- The capsule collection showcases a commitment to environmentally friendly materials, using innovative fabrics like recycled nylon ripstop and recycled Seawool.
- Versatile Outdoor Attire
- The capsule collection offers versatile outdoor attire suitable for various activities, from braving subzero temperatures to hiking in Mammoth, California.
- Inclusive Retro Style
- The capsule collection combines a retro style with a modern twist, making it both eye-catching and functional for outdoor enthusiasts.
Sectors Adopting This
- Outdoor Retail
- The collaboration between Marmot and Better™ Gift Shop brings together innovative outdoor designs, opening up opportunities for retailers in the outdoor industry.
- Sustainable Fashion
- The use of eco-friendly materials in the capsule collection highlights the growing trend of sustainable fashion, creating opportunities for brands in the fashion industry.
- Recreational Equipment
- The versatile outdoor attire in the capsule collection presents opportunities for companies in the recreational equipment industry to cater to a wide range of outdoor activities.
