'Play Melbourne Live' is a new campaign out of Australia that's described as a game that anyone in the world can play through Periscope.
In Melbourne, citizens carry around a 3D-printed ball with a slot for a smartphone, enabling them to take people on the world on a tour of their beloved city. Once this resident is finished sharing what makes Melbourne great to them, they are able to "pass the ball" to another person, so the #PlayMelbourne journey continuously goes on in real-time via Periscope.
Considering that countries pour millions of dollars into travel and tourism incentives in order to attract newcomers to certain destinations, this campaign provides an alternative that's powered by the low cost, authenticity and ease of social media.
Livestreamed City Tours
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