The minute you purchase a pair of shoes and put them on, they become your own—but LOOP makes its products feel less off-the-shelf and more like custom sneakers.
The LOOP concept was developed by global design agency Sheridan&Co, targeting the fashion-conscious Millennial market. This target group is meant to be enticed with options to make the shoes customizable with a variety of colored laces. The choice of color is also reflected in matching details on the box, making the color choices clear. Since the all-white shoes themselves are quite minimal in their design, they could also serve as the perfect blank canvas for self-expression.
Playing off the round themes in the branding for LOOP, the packaging of the custom shoes comes in a tall tubular form that can be worn over the shoulder like a sling.
Customizable Sneaker Kits
More Stats +/-
Celebratory Basketball Shoes
Split-Toe Running Shoes
Genderless Sandal Designs
Breakfast Food Footwear
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.