Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Expedia Campaign Encourages You to "Be You, Somewhere Else"

 - May 24, 2016
References: adeevee
There are some things that are frowned upon where you live, but are embraced in other places -- this is a fact that one of the latest Expedia campaigns are trying to shine a light on. For instance, while selfies might be deemed narcissistic in the United States, on the Greek Islands, that word translates to "independent."

Conceived and executed by the Miami Ad School, an agency based in New York, the Expedia campaign takes on the form of playful typography posters that share these findings and more with modern society. Another one reads, "In Russia, you're the one who looks exotic." Each phrase drives home the tag line, which encourages people to "be you, somewhere else." Travel has never seemed so tempting, especially for the self-esteem.