A new print ad for Eureka! bookstore reminds the viewer that while traveling is cancelled, one's imagination can still offer an escape. Most consumers are experiencing the travel bug. With COVID-19 restrictions still in place, many are looking to different media for forms of escapism. Eureka!, bookstore is leveraging this with its clever ads that take on a nostalgic pop art format, boasting bright, monochromatic color schemes for each poster.
Each design draws inspiration from a piece of classic literature, showcasing the places one can travel to while reading. For example, the popular science fiction book 'Dune' helps the reader travel to an otherworldly planet, while the international selection of books lets the reader imagine a summer in Italy.
Image Credit: Eureka!