A new print ad for Eureka! bookstore reminds the viewer that while traveling is cancelled, one's imagination can still offer an escape. Most consumers are experiencing the travel bug. With COVID-19 restrictions still in place, many are looking to different media for forms of escapism. Eureka!, bookstore is leveraging this with its clever ads that take on a nostalgic pop art format, boasting bright, monochromatic color schemes for each poster.
Each design draws inspiration from a piece of classic literature, showcasing the places one can travel to while reading. For example, the popular science fiction book 'Dune' helps the reader travel to an otherworldly planet, while the international selection of books lets the reader imagine a summer in Italy.
Image Credit: Eureka!
Key Themes Behind This Trend
- Escapist Reading
- Bookstores can capitalize on consumers' desire for escapism by promoting classic literature through clever print ads.
- Nostalgic Pop Art
- Bookstores can use the nostalgic pop art style to attract attention to their print ads and promote their products in a visually appealing way.
- International Selection
- Bookstores with an international selection of books can use print ads to transport consumers to different parts of the world through literature.
Where This Applies
- Bookstores
- Bookstores can use print ads to promote classic literature and attract consumers who are looking for forms of escapism.
- Advertising
- The nostalgic pop art style used in Eureka!'s print ads can be applied to advertising campaigns for other industries.
- Tourism
- The emphasis on escapism in Eureka!'s print ads is relevant to the tourism industry, which can use this messaging to promote domestic travel and staycations.
