In an effort to encourage guests to step outside their comfort zone, Flight Centre Canda worked with COSSETTE to launch the new 'Be Unbordered' campaign. The intriguing commerical follows the typical pathway a couple takes while vacation -- from receiving a lei, to getting a latte, and sitting on identical beach chairs, all the while the employees are stating "Stay within your comfort zone" in a robotic nature.
The couple is noticing how familiar the vacation seems and then releases its a facade and escaped through a hole in the wall into a world of adventure. This concept is underlined with the supported print materials that state slogans such as "your vacation shouldn't feel like déjà vu" and "your escape from routine shouldn't be routine." The campaign will be displayed on television, cinema screens, and out-of-home advertisements.