The EasyJet Holidays ad gained notable attention for its clever, millennial-focused campaign. It's the brand's first multi-million-pound campaign and follows a group of holiday-goers on an epic game of hide-and-seek across multiple European getaways.
The EasyJet Holidays campaign follows the travelers across a beach in the Algarve, a souk in Marrakech, and the mountains of Iceland. It underscores the range of destinations and travel packages available through EasyJet. The tagline of the EasyJet Holidays campaigns is: "The search for your perfect holiday is over" and boasts a play on words of the overall theme of the advertisement.
The campaign was officially rolled out on November 29th during 'Gogglebox' on Channel 4 and will be supported by out-of-home content, print, cinema, and PR and social media efforts.
Image Credit: EasyJet