The EasyJet Holidays Ad Follows Travelers on a Epic Game of Hide-and-Seek
Grace Mahas — December 2, 2019 — Marketing
References: youtube & links.haymarket.mkt6316
The EasyJet Holidays ad gained notable attention for its clever, millennial-focused campaign. It's the brand's first multi-million-pound campaign and follows a group of holiday-goers on an epic game of hide-and-seek across multiple European getaways.
The EasyJet Holidays campaign follows the travelers across a beach in the Algarve, a souk in Marrakech, and the mountains of Iceland. It underscores the range of destinations and travel packages available through EasyJet. The tagline of the EasyJet Holidays campaigns is: "The search for your perfect holiday is over" and boasts a play on words of the overall theme of the advertisement.
The campaign was officially rolled out on November 29th during 'Gogglebox' on Channel 4 and will be supported by out-of-home content, print, cinema, and PR and social media efforts.
Image Credit: EasyJet
The EasyJet Holidays campaign follows the travelers across a beach in the Algarve, a souk in Marrakech, and the mountains of Iceland. It underscores the range of destinations and travel packages available through EasyJet. The tagline of the EasyJet Holidays campaigns is: "The search for your perfect holiday is over" and boasts a play on words of the overall theme of the advertisement.
The campaign was officially rolled out on November 29th during 'Gogglebox' on Channel 4 and will be supported by out-of-home content, print, cinema, and PR and social media efforts.
Image Credit: EasyJet
Trend Themes
1. Millennial-focused Travel Ads - There are disruptive innovation opportunities in creating travel campaigns that cater to millennials, who value experiences and unique adventures when they travel.
2. Multi-destination Travel Packages - There are disruptive innovation opportunities in creating more travel packages that cover multiple destinations, offering travelers greater options and flexibility in their itineraries.
3. Playful Travel Campaigns - There are disruptive innovation opportunities in creating playful and creative travel campaigns, as demonstrated by the success of the EasyJet Holidays hide-and-seek ad.
Industry Implications
1. Travel and Tourism - There are disruptive innovation opportunities in the travel and tourism industry by harnessing the power of creative and playful campaigns that resonate with millennials.
2. Advertising and Marketing - There are disruptive innovation opportunities in the advertising and marketing industry by experimenting with playful and creative campaigns that capture the attention and imagination of the target market.
3. Media and Entertainment - There are disruptive innovation opportunities in the media and entertainment industry by partnering with travel companies to produce engaging and entertaining content that resonates with audiences and inspires travel.
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