While many print publications are being forced to close down from simply being unable to compete with free content on the Internet, Greenroom Magazine was bravely launched in 2015. Editor-in-Chief Jake Heinitz comes from a background in music and saw print as the perfect way to launch a biannual arts and culture magazine with a focus on hip-hop. In his words, Greenroom Magazine is about "creating media that isn't distracting. It's empowering."
While promoting local shows, artists and other aspects of music culture make up a large part of the issues, the magazine also provides an overview of the genre and beyond, also addressing relevant cultural, health, class and neighborhood-specific issues.
After the idea for the magazine was first developed, a Kickstarter campaign was created and successfully concluded to support the launch of Greenroom Magazine.