To celebrate and commemorate the launch of his Yeezy Season 2 clothing collection, notorious rapper Kanye West has produced this silent documentary showcasing his creative process.
In order not to confuse Internet viewers, the short film announces in its opening shot that it is, in fact, a silent documentary. The behind-the-scenes video goes on to show rapper-turned-fashion designer West as he creates. He appears to be very involved in the design and manufacturing process, inspecting garments, running his showroom and occasionally even sleeping in his studio. The film also follows the team of models and workers who contributed to the launch of the Yeezy Season 2 runway show.
Kanye West's image as a manic creative force contributes to his appeal and the desirability of his label. Videos, content and news like this silent documentary and his mysterious shrink-wrapped runway invitations help to re-enforce that brand identity.
What Makes This Trend Stand Out
- Rapper-created Fashion Films
- Rappers creating films around their fashion collections provide a unique marketing opportunity to showcase their creative vision and the behind-the-scenes process.
- Silent Documentaries as Marketing Tools
- Silent documentaries can be effective marketing tools for fashion designers and may provide a unique way to connect with their audience.
- Celebrities as Fashion Designers
- Kanye West's success in fashion illustrates the potential for celebrities to impact and disrupt the fashion industry by leveraging their brand and followers.
Sectors Adopting This
- Fashion
- The fashion industry can capitalize on the trend of silent documentaries and rapper-created films as a new way to market their collections.
- Entertainment
- The entertainment industry can explore the use of silent documentaries as a means to promote their celebrity clients and their creative process.
- Marketing
- Marketing professionals can explore the use of silent documentaries to humanize their brands and connect with audiences in a more authentic way.
