While the NIKEiD custom shoe service is extremely successful and popular, the one problem consumers find is the length of time it takes to receive the highly anticipated products. Nike has responded to that issue by creating a new 'Personalized Product' option that gives customers the ability to create, order and own a pair of custom shoes in just one day.
Instead of choosing the material and pattern, shoes are selected from existing models and colorways. However, they can have a custom "tag" added to the sole, be it a name, place, a team or even a hashtag that's close to the sneakerhead's heart. The only restrictions are that it can't include profanity or violent, discriminatory or trademarked content. Therefore, consumers who want a pair of NIKEiD custom shoes for an upcoming game or event can get them without having to wait the standard month.