Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

NIKEiD Custom Shoes Now Lets Shoppers Choose a Bespoke Tag

 - Oct 28, 2015
References: & caplex
While the NIKEiD custom shoe service is extremely successful and popular, the one problem consumers find is the length of time it takes to receive the highly anticipated products. Nike has responded to that issue by creating a new 'Personalized Product' option that gives customers the ability to create, order and own a pair of custom shoes in just one day.

Instead of choosing the material and pattern, shoes are selected from existing models and colorways. However, they can have a custom "tag" added to the sole, be it a name, place, a team or even a hashtag that's close to the sneakerhead's heart. The only restrictions are that it can't include profanity or violent, discriminatory or trademarked content. Therefore, consumers who want a pair of NIKEiD custom shoes for an upcoming game or event can get them without having to wait the standard month.