The Heineken Pop-up City Lounge is the result of a crowdsourced design initiative that made its first appearance at the London Design Festival on September 18.
After calling for design illustrations regarding the creation of a "great lounge experience," Heineken designers constructed their pop-up lounge after culling through tens of thousands of Instagram-submitted ideas. The Heineken Pop-up City Lounge was made using two 40-foot shipping containers and was built around the idea of people being able to socialize by applying design choices that would create an atmosphere of intimacy and privacy.
While the Heineken Pop-up City Lounge is no longer up and running in London, it will be making its way to Warsaw, Mexico, New York and Singapore.
The Heineken Pop-Up City Lounge Debuted at the London Design Festival
Mesel Isaac — September 28, 2014 — Marketing
References: heinekendesign.tumblr & prote.in