Iconic footwear brand Converse has partnered with creative agency Anomaly to create a virtual reality experience illustrating the renowned sneaker's pop cultural history titled In Their Chucks. The virtual reality experience is available through an app for iOS and Android in addition to the outdoor installation currently taking over New York City's Flatiron District.
The innovative digital campaign brings in regular people as well as celebrities like indie band King Tuff, artist Ron English and actress Joanna DeLane to provide content for the app in the form of interactive stories detailing their own personal histories around the iconic Chuck Taylor Converse shoe.
The recently launched campaign will continue in such cities as Amsterdam, Berlin, Boston, Mexico City and London, and will grow to include all traditional forms of media. The In Their Chucks campaign is a clever marketing campaign seeking to building an inclusive community around the brand through engaging, relatable content.