The 'Dew Bottle Tool' cleverly integrates a wrench into the top of a Mountain Dew bottle, making it easy for skaters to make repairs on the go. For this stunt, Mountain Dew targets an audience of young skaters that "spends 50% of their time skating and the other half of their time fixing what they break." Sancho BBDO Colombia was consulted to appeal to this specific group and the result is brilliantly simple.
The cap doesn't require any of Mountain Dew's packaging to be changed at all, and instead, a tiny change has been made to the bottle's cap, including an indentation for a small nut. Now, the Mountain Dew bottle becomes like the handle for the tool and it becomes a cool two-in-one product that's more useful than just quenching a thirst.
Wrench-Integrated Bottle Caps
More Stats +/-
Controversial Rapper-Created Ads
Upcyled Soda Drink Suits
Vintage Soda Reference Sneakers
Pop-Inspired Cheesy Snacks
Celebrity-Directed Beverage Ads
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.