Coca-Cola has added a new line of cans and bottles printed in braille. Following its 2014 campaign 'Share a Coke,' names were displayed on each can and bottle. The new campaign allows those who are visually impaired to have the same experience.
The idea for the braille branded cans and bottles began in Argentina. With Coca-Cola's continuing support for sports teams, the brand launched this campaign with the Argentina blind soccer team, Los Murciélagos. Each bottle was personalized with the players' names and follows the theme of sharing a coke with friends and teammates.
With over 500,000 personalized braille cans and bottles, the result of the limited-edition soft drinks showed a 7% growth in the sales of Coca-Cola's single serve products.