The Holiday Braille Box by Purdys was created for and with the blind and partially sighted community so that enjoying favorite chocolates becomes more accessible to all. Molly Burke, a digital creator in the blind and partially sighted community, says "Imagine going 27 years without being able to pick your own chocolates without the help of another person or technology, that's been my life until now. This is more than a box of chocolates, it's the sign of change."
The box is equipped with braille tags and a braille chocolate legend, plus a QR code that can be used with an accessible screen reader.
Thanks to a great response to the Holiday Braille Box, Purdys has announced that it will be re-releasing the box in the new year.
What's Driving This Trend
- Braille Packaging
- There is an opportunity for brands to create accessible packaging using braille for people who are blind or visually impaired.
- Accessible QR Codes
- QR codes can be used as a tool for accessibility by providing information on products to people with visual disabilities.
- Inclusive Product Design
- Designers can incorporate the needs of people with disabilities into product design to promote inclusivity and accessibility.
Who This Affects Most
- Food and Beverage
- Packaging design and accessibility for blind and partially sighted consumers represents a growing opportunity for the food and beverage industry.
- Technology
- Technology can be leveraged by the food and beverage industry and others to create accessible QR codes and other tools for the visually impaired community.
- Consumer Goods
- Inclusive product design presents an opportunity for consumer goods companies to appeal to a wider range of customers, including those with disabilities.
